7 Tips to Create Exceptional Content Marketing for Business Schools
Date posted: August 25, 2021
Reading Time: 8 minutesThe business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School
Date posted: July 14, 2021
Reading Time: 11 minutesBlogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...
UX Writing in Education: Mastering the Art of Microcopy
Date posted: June 30, 2021
Reading Time: 10 minutesPicture this: A prospect lands on your website. After browsing around and learning a bit more about your school and...
The UX Factor: Understanding the Value of UX Design in Education Websites
Date posted: May 31, 2021
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
7 Higher Education Content Marketing Mistakes and How to Avoid Them
Date posted: May 12, 2021
Reading Time: 10 minutesHigher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...
Higher Ed Content Marketing for Online Learning: 8 Innovative Blog Angles
Date posted: March 10, 2021
Reading Time: 9 minutesBlogger’s block: we’ve all experienced it. There will be instances when you feel like you’ve covered every topic under the...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutesAs a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutesPodcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
Reading Time: 9 minutesIt’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....