SEO Topic Clusters: 6 Tips to Improve Your School’s Content Strategy
Date posted: May 3, 2023
Reading Time: 10 minutesCreating great content can be time-consuming, but the time and effort are well worth it for schools looking to attract...
How to Define Your School’s Unique Value Proposition
Date posted: April 26, 2023
Reading Time: 11 minutesSchools do not differentiate themselves by collecting more adjectives. Terms such as “innovative,” “student-centred,” “career-focused,” and “world-class” appear across thousands...
Video Marketing for Schools: Using YouTube to Attract Prospects
Date posted: April 12, 2023
Reading Time: 9 minutesContent and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools...
How to Improve Website SEO for Schools: Using Long-Form Content to Boost Search Ranking
Date posted: March 8, 2023
Reading Time: 10 minutesCompetition can get tough as more schools embrace SEO, making it increasingly difficult for your school to stand out in...
Content Marketing for Schools: Reaching Prospects at the Top of the Funnel
Date posted: January 25, 2023
Reading Time: 11 minutesIn order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and...
Social Media Trends for Schools: 6 Strategies to Explore
Date posted: January 11, 2023
Reading Time: 10 minutesHow can you boost the success of your social media strategy? By staying up to date on current trends and...
How to Build a Content Calendar for Schools in 7 Steps
Date posted: January 4, 2023
Reading Time: 9 minutesA content calendar for schools should do more than show what will be published next Tuesday. It should give marketing,...
Boosting New Year’s Recruitment with a “Fresh Start Ad Campaign”(Also Called A New Year’s Campaign)
Date posted: December 21, 2022
Reading Time: 4 minutesThere are many different types of campaigns schools can run, and schools that run the optimal mix of campaigns see...
Higher Ed’s Top Holiday Content Marketing Videos
Date posted: December 21, 2022
Reading Time: 7 minutesIt’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With...
Inbound Marketing for Schools: Your Guide to Attracting New Students
Date posted: November 16, 2022
Reading Time: 10 minutesNowadays, the enrollment journey starts online. This means that prospective students, parents, and other stakeholders are relying on online research...