Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...

International students can bring a lot to a country. They can help to increase the pool of skilled labour available,...

Getting the Most out of YouTube for Schools

Date posted: March 21, 2018

Here’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some...

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people...

2017’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 20, 2017

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...