Content Marketing for Universities: Creating High-Fidelity Content to Better Stand Out
Date posted: August 3, 2022
Reading Time: 10 minutesAs content marketing for universities continues to evolve, schools must rise to the challenge of creating content that goes above...
How to Start Applying a Video Content Marketing Strategy to Your School
Date posted: June 29, 2022
Reading Time: 8 minutesNowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...
Top Insights on Keyword Research to Boost Your SEO for Higher Education Strategy
Date posted: June 22, 2022
Reading Time: 11 minutesUndeniably, search engine optimization has become a powerful way for schools to improve their online presence—particularly in today’s competitive digital...
How to Create a Student Persona that Boosts Your School’s Enrollment Numbers
Date posted: June 1, 2022
Reading Time: 10 minutesStudent personas are at the core of nearly every effective marketing strategy. With a student persona, your messages are more...
How to Market Education Courses: 8 Top Tips for a Greater Impact
Date posted: May 18, 2022
Reading Time: 11 minutesProspective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
Video Ads for Higher Education: Creative Ways to Present, Curate, and Promote
Date posted: March 9, 2022
Reading Time: 11 minutesBy now, the power and popularity of video content should come as no surprise—especially when faced with eye-opening statistics that...
How Your School Can Use Evergreen Content to Improve Its Google Search Rankings
Date posted: February 23, 2022
Reading Time: 10 minutesContent development is an essential part of a strong digital marketing strategy, attracting new visitors while retaining old ones. In...
How to Effectively Use Infographics for Data Storytelling in Education Marketing Content
Date posted: February 16, 2022
Reading Time: 8 minutesSchools today are facing a rising challenge to engage potential students with the information and data that they put out....