Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...

Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...

Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...

Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...