6 Ways Language Schools Can Boost Student Recruitment through Social Media
Date posted: February 17, 2016
Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...
6 Online Video Platforms for Improving your School’s Content Marketing
Date posted: February 3, 2016
Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...
6 Ways Your Private School Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...
Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy
Date posted: January 20, 2016
Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
Tips for Better Higher Education Pay-Per-Click (PPC) Marketing
Date posted: October 27, 2015
As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...
Visual Storytelling with Instagram’s New Ads for Colleges
Date posted: October 21, 2015
Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...