As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online...

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...

Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population,...

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility,...

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...

Taking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...