Delivering the Booking Experience Today’s Students Expect with an Online Application Portal
Date posted: May 29, 2019
Reading Time: 8 minutesMany of today’s students will do most of their shopping online. They buy products, order services, make appointments, and plan...
Choosing the Right Education Marketing Automation Solutions for Your School
Date posted: May 15, 2019
Reading Time: 10 minutesIt’s no surprise that more and more schools are investing in marketing automation software. A multifunctional solution that can help...
7 Small but Influential Decision-Making Factors in International Student Recruitment
Date posted: May 8, 2019
Reading Time: 12 minutesStudying abroad is a big decision which cannot be taken lightly. Prospects will do extensive research to find the right...
Education Recruitment Strategies for Attracting Working Students
Date posted: April 17, 2019
Reading Time: 10 minutesHow many of your students have full-time jobs? While people working through their studies is nothing new, there have been...
Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutesWhen it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Charting the Enrollment Journey in Higher Ed Social Media
Date posted: March 27, 2019
Reading Time: 10 minutesThinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...
8 Steps to Precise Personalization with Education CRM and Marketing Automation
Date posted: March 20, 2019
Reading Time: 9 minutesIt’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...
The UX Factor: Understanding User Experience in Education Website Design
Date posted: March 13, 2019
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
Reading Time: 10 minutesDeciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...