This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...

Driving Lead Generation with SEO in Higher Ed

Date posted: September 8, 2015

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

Rebranding Your School Successfully

Date posted: August 14, 2015

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...