5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online
Date posted: September 28, 2016
Reading Time: 9 minutesWith some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...
Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About
Date posted: September 21, 2016
Reading Time: 8 minutesWhen a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....
Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive
Date posted: September 7, 2016
Reading Time: 10 minutesWhile there are many excellent design examples out there, the sad truth is that the websites of universities and other...
Augmented Reality in Higher Education: 7 Recruitment Uses
Date posted: August 31, 2016
Reading Time: 11 minutesPokemon Go helped make augmented reality familiar to a mass audience in 2016. It also encouraged education marketers to imagine...
4 Exciting Ways to Personalise Your Online Student Recruitment Activities
Date posted: August 17, 2016
Reading Time: 9 minutesAs digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
Recruiting Students from Iran: Market Trends and Strategies
Date posted: July 25, 2016
Reading Time: 11 minutesIran should no longer be described as a possible “next big market” for international student recruitment. It is already an...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutesThe millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
University Social Responsibility: 7 Recruitment Strategies
Date posted: June 1, 2016
Reading Time: 12 minutesUniversity social responsibility is no longer a side story for annual reports or a collection of occasional volunteer posts. It...
LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns
Date posted: May 18, 2016
Reading Time: 9 minutesHot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...