Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutesThere’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
Recruiting Students from Latin America: Market Trends & Digital Tactics
Date posted: March 16, 2016
Reading Time: 8 minutesMost colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Reading Time: 2 minutesTaking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...
6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutesHistorically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
6 Online Video Platforms for Improving your School’s Content Marketing
Date posted: February 3, 2016
Reading Time: 8 minutesAre you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...
6 Ways Your Private School Recruitment Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Reading Time: 8 minutesOver the last several years, Private School Recruitments has been moving away from traditional outbound tactics like television spots, mass...
Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy
Date posted: January 20, 2016
Reading Time: 7 minutesLast week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
Reading Time: 6 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
Reading Time: 6 minutesAs higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...