Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Higher Education Mobile Apps: 8 Ways to Recruit and Retain Students
Date posted: April 13, 2016
Reading Time: 13 minutesA university mobile app can support recruitment and student success, but only when it solves recurring problems better than the...
Recruiting Students from Latin America: 8 Strategies
Date posted: March 16, 2016
Reading Time: 13 minutesLatin America remains an important source of internationally mobile students, but it should not be approached as one uniform recruitment...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Reading Time: 2 minutesTaking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...
6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutesHistorically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
6 Online Video Platforms for School Content Marketing
Date posted: February 3, 2016
Reading Time: 14 minutesVideo platforms can help a school become easier to discover, explain complex programmes, answer admissions questions, and show prospective students...
6 Ways Your Private School Recruitment Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Reading Time: 8 minutesOver the last several years, Private School Recruitments has been moving away from traditional outbound tactics like television spots, mass...
Ad Blockers and Student Recruitment: 8 Ways to Protect Results
Date posted: January 20, 2016
Reading Time: 13 minutesAd blockers can prevent some prospective students from seeing an advertisement, but that is only one part of the challenge...
College ROI Content: 4 Website Essentials for Students
Date posted: January 8, 2016
Reading Time: 13 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
Faculty in Student Recruitment: 8 Strategies for Schools
Date posted: November 26, 2015
Reading Time: 12 minutesProspective students do not experience a programme as a collection of marketing messages. They experience it through the people who...