3 Questions to Ask to Improve Student Engagement with your Marketing Content
Date posted: December 22, 2014
Reading Time: 4 minutes Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...
10 Questions to Test the Strength of your Institution’s Marketing Integration
Date posted: December 15, 2014
Reading Time: 5 minutes For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...
3 Tips for Marketing Your Competency-Based Higher Ed Programs
Date posted: December 8, 2014
Reading Time: 4 minutes Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 5 minutes Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutes A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutes In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutes Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...
Findings from OECD’s Education at a Glance Report 2014
Date posted: September 25, 2014
Reading Time: 6 minutes As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...
How to Generate Prospective Student Leads with Twitter Lead Generation Cards
Date posted: September 17, 2014
Reading Time: 5 minutes Generating high quality prospective student leads is a real challenge. And it’s getting tougher every year. So I was quite...
Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutes There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...