Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns
Date posted: January 11, 2017
Reading Time: 10 minutesPay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...
8 of This Year’s Best Higher Ed Holiday Greeting Videos
Date posted: December 21, 2016
Reading Time: 5 minutesVideo holiday greetings from schools have become fairly common over the past number of years, to the point that it...
Native Advertising for Higher Education: Strategy Guide
Date posted: December 14, 2016
Reading Time: 10 minutesEven strong higher education content can struggle to reach the right prospective students. Organic search, email, social media and institutional...
International Student Recruitment in Africa: Strategy Guide
Date posted: December 7, 2016
Reading Time: 10 minutesAfrica offers significant opportunities for international student recruitment, but it should never be treated as one market. The continent includes...
5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment
Date posted: November 16, 2016
Reading Time: 10 minutesA multilingual website can make an international student’s first contact with your school more useful, welcoming and actionable. It can...
How to Leverage your Faculty for Domestic and International Student Recruitment
Date posted: November 9, 2016
Reading Time: 9 minutesWith an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the...
5 Winning Recruitment Content for Language Schools
Date posted: November 2, 2016
Reading Time: 8 minutesThe student recruitment challenges faced by language schools are unique. Recruitment Content for Language Schools can attract students from a...
Beyond Responsive: Mobile Optimization for Universities
Date posted: October 26, 2016
Reading Time: 8 minutesHave you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...
Emerging Markets and Tactics for International Student Recruitment in Southeast Asia
Date posted: October 19, 2016
Reading Time: 9 minutesSoutheast Asia remains an important region for international student recruitment, but it should never be approached as one market. Indonesia,...
Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts
Date posted: October 5, 2016
Reading Time: 7 minutesAt this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...