Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...

With a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their...

Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and...

IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its...