Student testimonials should be at the top of your school’s content creation list. Information about the kind of students enrolled...

It’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...

We hear, “I need more high quality leads”, from college and university marketers a lot. From Ivy League MBA schools...

Higher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered...

Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...

Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit...

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...