Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Webcasting Opportunities Virtually Unlimited

Date posted: October 11, 2013

Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them...

Are Microsites Right for Your School?

Date posted: August 23, 2013

A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...

With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...