Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
Virtual Reality Campus Tours with Oculus Rift
Date posted: July 31, 2014
Reading Time: 4 minutesRecruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire...
4 Ways to Attract More Leads With Modern E-Brochures
Date posted: July 28, 2014
Reading Time: 8 minutesBrochures that introduce your campus, programs, student support services, and next steps can still play an important role in your...
Strategies For Responding To Students on Social Media
Date posted: July 23, 2014
Reading Time: 5 minutesWhen it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...
2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads
Date posted: July 21, 2014
Reading Time: 4 minutesSource How well do your lead generation forms convert? To explore this question we’ve written a number of posts...
More Changes With Facebook and What They Mean for your School
Date posted: June 18, 2014
Reading Time: 6 minutesFacebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...
TV Advertising for Colleges: Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 9 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Over the years, institutional commercials have ranged from...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Leveraging the Power of YouTube for Student Marketing Initiatives
Date posted: May 15, 2014
Reading Time: 6 minutesWhen it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...
Explore Multilingual Microsites when Recruiting International Students for Language Schools
Date posted: May 13, 2014
Reading Time: 6 minutesIn these challenging times for higher education providers, many colleges and universities seek multilingual microsites when Recruiting International Students for...