TV Advertising for Colleges Working Towards Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 5 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Higher ed ads have evolved a lot over...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Leveraging the Power of YouTube for Student Marketing Initiatives
Date posted: May 15, 2014
Reading Time: 6 minutesWhen it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...
Explore Multilingual Microsites when Recruiting International Students for Language Schools
Date posted: May 13, 2014
Reading Time: 6 minutesIn these challenging times for higher education providers, many colleges and universities seek multilingual microsites when Recruiting International Students for...
Marketing your School’s Summer Programs
Date posted: May 7, 2014
Reading Time: 6 minutesThis is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...
How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutesAs post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
Higher Education Presidents with Social Media Presence
Date posted: March 26, 2014
Reading Time: 6 minutesEvery college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....
6 Ways to Get Better Conversion Results from your Higher Ed Website
Date posted: March 24, 2014
Reading Time: 5 minutesEach page on your higher ed website has a job to do. I think we can also all agree that...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...