Summer Program Marketing: 8 Ways to Increase Enrollment
Date posted: May 7, 2014
Reading Time: 8 minutesSummer programs can introduce new students to your institution, help current students progress more quickly, create opportunities for visiting and...
How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutesAs post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
University Presidents on Social Media: 8 Best Practices
Date posted: March 26, 2014
Reading Time: 9 minutesA university president’s social media presence can make institutional leadership more visible, understandable, and accessible. It can also create reputational,...
6 Ways to Get Better Conversion Results from your Higher Ed Website
Date posted: March 24, 2014
Reading Time: 5 minutesEach page on your higher ed website has a job to do. I think we can also all agree that...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutesThis post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutesOn February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...