Reading Time: 3 minutes Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 2 minutes A recent article by René Shimada Siegel for Inc. magazine highlighted the reasons why personal, face-to-face time can still be a benefit...
Reading Time: < 1 minute Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...
Reading Time: 3 minutes If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...
Reading Time: < 1 minute
Reading Time: 4 minutes With a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their...
3 Steps to Turn Your Institution’s Social Media Traffic Into Leads
Date posted: July 25, 2011
Reading Time: 2 minutes Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and...
Reading Time: < 1 minute IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its...