Google+ for Student Recruitment
Date posted: December 3, 2013
Reading Time: 6 minutesAbout a year ago we shared a blog post with some great tips about getting your college started on Google+...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
3 Steps to Lead Nurturing for Increased Enrollment
Date posted: November 19, 2013
Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
India Increasingly Important for Student Recruitment
Date posted: November 5, 2013
Reading Time: 6 minutesIn the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...
Webcasting Opportunities Virtually Unlimited
Date posted: October 11, 2013
Reading Time: 6 minutesColleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...
A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis
Date posted: September 9, 2013
Reading Time: 5 minutesDeciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....
Best Practices for Virtual Tours in Higher Education
Date posted: September 5, 2013
Reading Time: 5 minutesAdmissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...
Facebook Contests For Colleges: Rules Change Yet Again – What Does It Mean for Your College?
Date posted: August 30, 2013
Reading Time: 3 minutesFacebook contests for colleges have been key in the social media marketing toolbox. Colleges have been using them to help...
Are Microsites Right for Your School?
Date posted: August 23, 2013
Reading Time: 5 minutesA college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...