Reading Time: 3 minutes Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...

Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

Reading Time: 2 minutes A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit...

Reading Time: < 1 minute Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

Reading Time: 3 minutes If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...

Reading Time: < 1 minute

Reading Time: 4 minutes With a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their...

Reading Time: 2 minutes Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and...

Reading Time: < 1 minute IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its...