Virtual Campus Tours: 9 Best Practices for Universities
Date posted: September 5, 2013
Reading Time: 11 minutesA virtual campus tour should do more than display buildings. It should help prospective students understand where they will learn,...
Are Microsites Right for Your School? 8 Questions to Ask
Date posted: August 23, 2013
Reading Time: 11 minutesA microsite can give a school, university, or education provider a focused digital space for a campaign, audience, event, research...
Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...
5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...
PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 9 minutesHigher education marketers often ask a reasonable question before launching or reviewing paid search campaigns: What PPC conversion rate should...
3 Tips to Optimize Your College Social Media Strategy
Date posted: May 15, 2013
Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...
A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed
Date posted: May 13, 2013
Reading Time: 4 minutesPay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutesIt turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...