Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 2 minutesA recent article by René Shimada Siegel for Inc. magazine highlighted the reasons why personal, face-to-face time can still be a benefit...
Reading Time: < 1 minuteHigher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...
Reading Time: 3 minutesIf you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...
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Reading Time: 4 minutesWith a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their...
3 Steps to Turn Your Institution’s Social Media Traffic Into Leads
Date posted: July 25, 2011
Reading Time: 2 minutesYour institution is present on all major social media avenues, yet you fail to see results in lead conversion and...
Reading Time: < 1 minuteIBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its...