The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutesWhat makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
How to Enroll More Students Online Using Marketing Automation & Remote Admissions Software
Date posted: November 25, 2020
Reading Time: 10 minutesMany schools have made it easy for prospects to learn about them online, whether it be through their website, social...
The Benefits of LinkedIn Conversation Ads for Schools
Date posted: November 11, 2020
Reading Time: 9 minutesThe student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutesPodcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
Reading Time: 9 minutesIt’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Email Marketing Made Easy With Mautic CRM and Marketing Automation for Schools
Date posted: October 7, 2020
Reading Time: 12 minutesIf you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...
5 Ways a Virtual Admissions Assistant can Optimize Online Student Recruitment
Date posted: September 16, 2020
Reading Time: 9 minutesWith each passing year, the education sector becomes increasingly digitized—and the COVID-19 crisis has only accelerated this trajectory. Now, this...
The Ultimate Guide to Virtual Recruitment Events Using Digital Marketing for Schools
Date posted: September 2, 2020
Reading Time: 11 minutesIn a time when many students want to get a personalized experience of a school without having to actually go...
Reopening Your School After Lockdown: 4 To-Dos to Adjust Your Higher Ed Digital Marketing Strategy
Date posted: August 12, 2020
Reading Time: 10 minutesNormally, fall intake takes a similar structure across the world. Students shuffle into new classrooms, campuses, and in some cases,...
7 Core Elements of a Social Media Marketing Audit for Schools
Date posted: August 5, 2020
Reading Time: 13 minutesHow well do you think your school uses social media? Are you up to date with all the latest trends...