8 Tips to Keep Your Marketing Team Productive
Date posted: January 3, 2024
Reading Time: 9 minutesIn today’s evolving work environment, team productivity is a concern in many organizations. Since hybrid and remote work formats have...
Video Highlights from Schools: 11 Holiday Videos to Inspire Your Festive Season
Date posted: December 20, 2023
Reading Time: 6 minutesThe festive season is upon us once more! There’s a magical buzz as schools around the globe gear up for...
How to Maintain a Successful School Blog Top Tips and Insights
Date posted: December 6, 2023
Reading Time: 8 minutesGone are the days when schools relied solely on print advertising and direct mail to reach prospective students. In today’s...
7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutesA school landing page should help a prospective student complete one clear next step after clicking an advertisement, email, social...
Demand Generation Campaigns: A General Overview for Higher Education Advertising
Date posted: November 15, 2023
Reading Time: 7 minutesAs new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...
4 AI Content Creation Mistakes for Schools to Avoid
Date posted: October 11, 2023
Reading Time: 8 minutes2023 has been the year of artificial intelligence. Since the beginning of the year, we have heard a lot about...
Unlocking Your Success: The Power of Updated Personas
Date posted: October 9, 2023
Reading Time: 3 minutesEach prospect is different. Despite this fact, prospects who are looking at your school and its offerings likely share common...
A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutesIn today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...
Limitations of AI in Education Marketing: 8 Risks Schools Must Manage
Date posted: September 27, 2023
Reading Time: 10 minutesArtificial intelligence can help school marketing teams research topics, create first drafts, analyze campaign data, personalize communications, and support prospective...
Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools
Date posted: September 20, 2023
Reading Time: 9 minutesInbound marketing is a valuable strategy for schools looking to connect with prospects. Not only can inbound help you boost...













