How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results
Date posted: February 8, 2023
Reading Time: 11 minutesYou invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t?...
Winning the Email Game: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutesWhen considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...
SEO for Enrollment Growth: 3 Ways to Elevate Your School’s Strategy
Date posted: February 1, 2023
Reading Time: 11 minutesOver the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. It’s become a strategy...
Drive Engagement, Build Your Brand and Generate Leads with Boosted Posts for Schools
Date posted: January 18, 2023
Reading Time: 4 minutesDo you publish on social media only to hear crickets in response? More often than not, the problem is not...
Social Media Trends for Schools: 6 Strategies to Explore
Date posted: January 11, 2023
Reading Time: 10 minutesHow can you boost the success of your social media strategy? By staying up to date on current trends and...
Conversion Tracking for Schools: Understanding Your Prospects’ Journey Towards Enrollment
Date posted: December 28, 2022
Reading Time: 10 minutesEffective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software...
Boosting New Year’s Recruitment with a “Fresh Start Ad Campaign”(Also Called A New Year’s Campaign)
Date posted: December 21, 2022
Reading Time: 4 minutesThere are many different types of campaigns schools can run, and schools that run the optimal mix of campaigns see...
Higher Ed’s Top Holiday Content Marketing Videos
Date posted: December 21, 2022
Reading Time: 7 minutesIt’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With...
How a Digital Marketing Audit for Schools Can Uncover Gaps and Identify Opportunities for Growth
Date posted: December 14, 2022
Reading Time: 11 minutesHow do you know if your digital marketing is up to par or if there are gaps or missed opportunities...
7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out
Date posted: November 30, 2022
Reading Time: 11 minutesMuch thought goes into what factors should you consider when choosing a college or university, particularly as prospective students prepare...