A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutesIn today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...
Limitations of AI in Education Marketing: 8 Risks Schools Must Manage
Date posted: September 27, 2023
Reading Time: 10 minutesArtificial intelligence can help school marketing teams research topics, create first drafts, analyze campaign data, personalize communications, and support prospective...
Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools
Date posted: September 20, 2023
Reading Time: 9 minutesInbound marketing is a valuable strategy for schools looking to connect with prospects. Not only can inbound help you boost...
Google Ads AI: Potential Risks Education Marketers Should Be Aware Of
Date posted: September 13, 2023
Reading Time: 8 minutesIt is not a secret that artificial intelligence tools entered the marketing and advertising world to change how things work....
Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers
Date posted: August 30, 2023
Reading Time: 10 minutesIn the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...
Meta Ads Metrics for Education: A Full-Funnel Guide
Date posted: August 23, 2023
Reading Time: 10 minutesIn today’s education market, Meta advertising campaigns are key for successfully reaching prospects. However, running ads on platforms like Facebook...
Celebrating a 15-Year Company Anniversary: HEM’s Past and Future with CEO Philippe Taza
Date posted: August 16, 2023
Reading Time: 5 minutesHigher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our...
5 Tips for Schools to Generate Brand Awareness With Inbound Marketing
Date posted: July 19, 2023
Reading Time: 10 minutesSchool brand awareness is not simply the number of people who have seen a logo or followed an account. It...
Social Media Video Marketing for Schools: 5 Production Tips and Strategies
Date posted: July 12, 2023
Reading Time: 9 minutesIn today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain...
AI in Education Marketing: 6 Strategies for Schools
Date posted: July 5, 2023
Reading Time: 10 minutesArtificial intelligence is no longer a new or isolated marketing tool. It is built into search engines, advertising platforms, content...
