Google Ads AI: Potential Risks Education Marketers Should Be Aware Of
Date posted: September 13, 2023
Reading Time: 8 minutesIt is not a secret that artificial intelligence tools entered the marketing and advertising world to change how things work....
Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers
Date posted: August 30, 2023
Reading Time: 10 minutesIn the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...
Meta Ads Metrics for Education: A Full-Funnel Guide
Date posted: August 23, 2023
Reading Time: 10 minutesIn today’s education market, Meta advertising campaigns are key for successfully reaching prospects. However, running ads on platforms like Facebook...
Celebrating a 15-Year Company Anniversary: HEM’s Past and Future with CEO Philippe Taza
Date posted: August 16, 2023
Reading Time: 5 minutesHigher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our...
5 Tips for Schools to Generate Brand Awareness With Inbound Marketing
Date posted: July 19, 2023
Reading Time: 10 minutesSchool brand awareness is not simply the number of people who have seen a logo or followed an account. It...
Social Media Video Marketing for Schools: 5 Production Tips and Strategies
Date posted: July 12, 2023
Reading Time: 9 minutesIn today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain...
AI in Education Marketing: 6 Strategies for Schools
Date posted: July 5, 2023
Reading Time: 10 minutesArtificial intelligence is no longer a new or isolated marketing tool. It is built into search engines, advertising platforms, content...
How the HEM Team Uses AI To Deliver Quality Results for Your School
Date posted: July 4, 2023
Reading Time: 7 minutesNote: due to the rapidly transforming AI landscape, we should consider this page a “living document” that will be regularly...
TikTok Trends for Schools: 7 Strategies for Your School to Try
Date posted: June 21, 2023
Reading Time: 9 minutesTikTok is no longer only a platform for entertainment and viral challenges. Prospective students can use it to search for...
6 Top Tips for Schools Collaborating with an Education Marketing Agency
Date posted: June 14, 2023
Reading Time: 9 minutesUnsurprisingly, developing a competitive edge can make your school’s recruitment strategy more impactful. However, with so many schools competing for...