With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked...

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to...

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one...

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid...

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to...

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text,...

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet...

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...