Social Media Trends 2026: Strategies for Educational Institutions
Date posted: August 14, 2024
Reading Time: 9 minutesSocial media continues to shape how prospective students discover programs, evaluate campus culture, ask questions, and decide which institutions deserve...
Effective Private School Marketing Strategies to Maximize Enrollment in K-12 Education
Date posted: July 31, 2024
Reading Time: 10 minutesPrivate K–12 schools compete for the attention and trust of families who have more information, more school-choice options, and higher...
Educational Content Marketing: How School Blogs Drive Enrollment
Date posted: July 24, 2024
Reading Time: 10 minutesA school blog should do more than publish news. It should answer the questions prospective students and families are researching,...
The Ultimate Guide to WeChat Ads: Key Strategies & Practices
Date posted: July 10, 2024
Reading Time: 12 minutesWeChat advertising can help educational institutions reach prospective students, parents, alumni, and partners connected to mainland China. However, a successful...
Baidu SEO Guide: 4 Best Practices in the Chinese Market for International Recruitment
Date posted: July 3, 2024
Reading Time: 11 minutesWhat search engine does China use? As an educational institution trying to reach the Chinese market, the answer to this...
Decoding Gen Z: Mastering Education Marketing for the Digital Natives
Date posted: June 26, 2024
Reading Time: 9 minutesGeneration Z is still an important audience for colleges, universities, career schools, language schools and other education providers. But in...
Mastering FAB in Education Marketing: Transforming Features Into Student Success Stories
Date posted: June 12, 2024
Reading Time: 11 minutesAs a modern educational institution, standing out requires a strategic approach. Are you wondering how you can craft a set...
Admissions Funnel: 9 Steps From Prospect to Enrollment
Date posted: June 5, 2024
Reading Time: 11 minutesThe student journey is not a simple straight line from first advertisement to completed enrollment. Prospective students may discover a...
Future-Proofing SEO for Universities and Colleges
Date posted: May 22, 2024
Reading Time: 9 minutesFuture-proof SEO for universities and colleges is not about predicting every algorithm update or adopting every new search trend. It...
7 Reasons Your School’s Facebook Posts Aren’t Getting Likes
Date posted: May 15, 2024
Reading Time: 10 minutesFacebook remains an important channel for schools that want to connect with prospective students, parents, current students, alumni, and their...