Education Marketing

Reading Time: 10 minutesA successful academic year rarely begins with a single back-to-school campaign. It begins with a shared marketing plan that connects...

Reading Time: 10 minutesBack-to-school season is more than a single first-day post. It is a campaign window that begins before students arrive and...

Reading Time: 10 minutesInstagram remains an important platform for schools because it combines visual discovery, search, short-form video, Stories, direct messages, creator content,...

Reading Time: 9 minutesSocial media continues to shape how prospective students discover programs, evaluate campus culture, ask questions, and decide which institutions deserve...

Reading Time: 10 minutesPrivate K–12 schools compete for the attention and trust of families who have more information, more school-choice options, and higher...

Reading Time: 10 minutesA school blog should do more than publish news. It should answer the questions prospective students and families are researching,...

Reading Time: 12 minutesWeChat advertising can help educational institutions reach prospective students, parents, alumni, and partners connected to mainland China. However, a successful...

Reading Time: 11 minutesWhat search engine does China use? As an educational institution trying to reach the Chinese market, the answer to this...

Reading Time: 9 minutesGeneration Z is still an important audience for colleges, universities, career schools, language schools and other education providers. But in...

Reading Time: 11 minutesAs a modern educational institution, standing out requires a strategic approach. Are you wondering how you can craft a set...