Social Media Marketing in China for Student Recruitment
Date posted: April 6, 2016
China has long been established as the world’s largest market for international student recruitment. With a growing middle class and...
Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?
Date posted: March 30, 2016
We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making...
Recruiting Students Abroad with International SEO
Date posted: March 23, 2016
In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped...
Recruiting Students from Latin America: Market Trends & Digital Tactics
Date posted: March 16, 2016
Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...
8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage
Date posted: March 2, 2016
Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...
Creating Digital Micro-Campaigns Around Your College Events
Date posted: February 24, 2016
Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the...
9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student
Date posted: February 10, 2016
The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...
6 Ways Your Private School Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...
Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy
Date posted: January 20, 2016
Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.