How to Amplify Your School’s Message With Social Media Engagement Ideas
Date posted: October 12, 2022
Reading Time: 10 minutesCreating the right content for social media can be a challenge for most schools. But an even bigger challenge is...
Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing
Date posted: October 5, 2022
Reading Time: 2 minutesA compelling video can do wonders to improve your school’s engagement and brand awareness. After all, it can serve as...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesHas a prospective student shown interest in your school? Have they shared their contact information to learn about your school’s...
How to Write an Effective Call to Action that Drives Student Conversions
Date posted: September 7, 2022
Reading Time: 12 minutesVarious marketing efforts can be put in place to attract and engage prospective students. However, it’s your calls to action...
Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutesBy now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...
Blog Topics for Education: Creative and Impactful Ways to Level Up Your School’s Blog
Date posted: August 17, 2022
Reading Time: 8 minutesDespite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By...
SEO for Higher Education: 5 Tips for Identifying High-Gain Keywords
Date posted: August 10, 2022
Reading Time: 9 minutesKeywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...
The Switch to GA4: What it Means for Google Analytics for Higher Education
Date posted: July 27, 2022
Reading Time: 9 minutesHalf the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...
How to Use Social Media in Higher Education to Reach Your School’s Goals
Date posted: July 20, 2022
Reading Time: 9 minutesAs an extension of your school’s branding, social media in higher education is a great opportunity for you to open...