Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Choosing the Right Placements in Facebook and Instagram Ads for Schools
Date posted: September 1, 2021
Reading Time: 18 minutesIf your school uses Facebook and Instagram advertising, you’ve no doubt been motivated by the targeting capabilities that come with...
7 Tips to Create Exceptional Content Marketing for Business Schools
Date posted: August 25, 2021
Reading Time: 8 minutesThe business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...
How to Promote a School on Social Media: 7 Effective Strategies
Date posted: August 18, 2021
Reading Time: 14 minutesThe education sector has had some great news, with reports looking favourable for a strong re-entry to in-person learning in...
Transforming Your School’s Admissions Funnel in 6 Simple Steps
Date posted: August 11, 2021
Reading Time: 11 minutesDo you think your school could be converting more leads into students? Does your admissions team struggle to give each...
A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 11 minutesIf you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutesLead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School
Date posted: July 14, 2021
Reading Time: 11 minutesBlogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...
How Will Google’s Page Experience Algorithm Change Affect SEO for Schools?
Date posted: June 16, 2021
Reading Time: 9 minutesMajor changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...













