10 Things You Should Look for in a Student Information System
Date posted: June 2, 2021
Reading Time: 8 minutesRunning a school involves keeping track of a lot of information. Attendance records, grades transcripts, tuition fee invoices, applications, course...
The UX Factor: Understanding the Value of UX Design in Education Websites
Date posted: May 31, 2021
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
3 Types of Higher Ed CRM and Marketing Automation Reports You Didn’t Know You Needed
Date posted: May 26, 2021
Reading Time: 13 minutesIn the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...
Setting SMART Goals in Student Recruitment Strategies
Date posted: May 19, 2021
Reading Time: 8 minutesOn a basic level, your school probably already knows what its overall goals are when it comes to marketing and...
Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutesDo your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
9 Things You Didn’t Know You Could Do With HEM’s Student Application Portal
Date posted: April 14, 2021
Reading Time: 9 minutesHEM’s Student Application Portal is an intuitive, purpose-built tool that schools can use to create online applications and digitize their...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 10 minutesA school social media strategy should do more than keep accounts active. It should define why the institution is using...
How to Create Successful SMS Campaigns Using CRM and Marketing Automation for Schools
Date posted: February 24, 2021
Reading Time: 9 minutesStop, take a moment, and think about how many times you use your phone in a day. The number that...
6 Reports your School Should be Monitoring for Education Analytics
Date posted: February 10, 2021
Reading Time: 9 minutesI’m sure your school has been reminded time and time again that it needs to be monitoring its recruitment efforts....
8 Marketing Steps for Launching a New College Program
Date posted: January 19, 2021
Reading Time: 9 minutesAt a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...