Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School
Date posted: July 14, 2021
Reading Time: 11 minutesBlogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...
How Will Google’s Page Experience Algorithm Change Affect SEO for Schools?
Date posted: June 16, 2021
Reading Time: 9 minutesMajor changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...
10 Things You Should Look for in a Student Information System
Date posted: June 2, 2021
Reading Time: 8 minutesRunning a school involves keeping track of a lot of information. Attendance records, grades transcripts, tuition fee invoices, applications, course...
The UX Factor: Understanding the Value of UX Design in Education Websites
Date posted: May 31, 2021
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
3 Types of Higher Ed CRM and Marketing Automation Reports You Didn’t Know You Needed
Date posted: May 26, 2021
Reading Time: 13 minutesIn the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...
Setting SMART Goals in Student Recruitment Strategies
Date posted: May 19, 2021
Reading Time: 8 minutesOn a basic level, your school probably already knows what its overall goals are when it comes to marketing and...
Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutesDo your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
9 Things You Didn’t Know You Could Do With HEM’s Student Application Portal
Date posted: April 14, 2021
Reading Time: 9 minutesHEM’s Student Application Portal is an intuitive, purpose-built tool that schools can use to create online applications and digitize their...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 10 minutesA school social media strategy should do more than keep accounts active. It should define why the institution is using...
