Brand Differentiation and Why it Matters in a Crowded School Market
Date posted: January 26, 2022
Reading Time: 9 minutesIt’s no secret that competition in the education world is more significant than ever. New generations of students are faced...
7 Winning Student Recruitment Strategies to Drive Results
Date posted: January 19, 2022
Reading Time: 10 minutesStudent recruitment now takes place across search engines, AI-assisted discovery, social platforms, video, reviews, virtual events, websites, email, chat, and...
5 Effective Ways Your School Can Market Campus Services on Social Media
Date posted: January 12, 2022
Reading Time: 10 minutesFor many students, a school’s campus often functions as a second home. Here, students may spend the majority of their...
Compelling Email Subject Lines for Students to Boost Your School’s Open Rates
Date posted: January 5, 2022
Reading Time: 11 minutesIt can be easy to overlook email marketing when faced with new digital marketing tools and constantly changing trends within...
Higher Ed’s Unmissable Holiday Video Highlights
Date posted: December 22, 2021
Reading Time: 9 minutesA year of adapting to life during the pandemic has given many of us a new perspective. Schools around the...
Creative Ways to Showcase the Benefits of Online Learning at Your School
Date posted: December 8, 2021
Reading Time: 9 minutesOnline learning is more popular than ever. Remote, distance, and mobile learning via computers and mobile devices had been steadily...
Demystifying How Social Media Algorithms and Hashtags Work for Higher Education
Date posted: November 24, 2021
Reading Time: 13 minutesRegardless of your school having 1,000 or 100,000 followers on any social platform, you’ll have likely realized by now that...
7 Essential Features for Education Website Design According to HEM Website Experts
Date posted: November 17, 2021
Reading Time: 10 minutesAn education website must do more than create a positive first impression. It has to help prospective students, parents, current...
Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 11 minutesYou may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
Recruiting International Students: How to Create an Action Plan that Delivers
Date posted: November 5, 2021
Reading Time: 11 minutesAs global education continues to evolve, the demand for international students remains strong. The OECD had projected that the number...