First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutesMulti-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...
6 Impactful Ways to Enhance Student Recruitment with a Student Application Portal
Date posted: February 2, 2022
Reading Time: 11 minutes2021 has been an eventful year for student recruitment. New technologies, events, and revised frameworks are pushing us forward towards...
How to Target Students With Facebook Ads: 9 Strategies
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Brand Differentiation and Why it Matters in a Crowded School Market
Date posted: January 26, 2022
Reading Time: 9 minutesIt’s no secret that competition in the education world is more significant than ever. New generations of students are faced...
7 Winning Student Recruitment Strategies to Drive Results
Date posted: January 19, 2022
Reading Time: 10 minutesStudent recruitment now takes place across search engines, AI-assisted discovery, social platforms, video, reviews, virtual events, websites, email, chat, and...
5 Effective Ways Your School Can Market Campus Services on Social Media
Date posted: January 12, 2022
Reading Time: 10 minutesFor many students, a school’s campus often functions as a second home. Here, students may spend the majority of their...
Compelling Email Subject Lines for Students to Boost Your School’s Open Rates
Date posted: January 5, 2022
Reading Time: 11 minutesIt can be easy to overlook email marketing when faced with new digital marketing tools and constantly changing trends within...
Higher Ed’s Unmissable Holiday Video Highlights
Date posted: December 22, 2021
Reading Time: 9 minutesA year of adapting to life during the pandemic has given many of us a new perspective. Schools around the...
Creative Ways to Showcase the Benefits of Online Learning at Your School
Date posted: December 8, 2021
Reading Time: 9 minutesOnline learning is more popular than ever. Remote, distance, and mobile learning via computers and mobile devices had been steadily...
Demystifying How Social Media Algorithms and Hashtags Work for Higher Education
Date posted: November 24, 2021
Reading Time: 13 minutesRegardless of your school having 1,000 or 100,000 followers on any social platform, you’ll have likely realized by now that...
