Are Your Landing Pages Optimized for International Student Recruitment? Why It Matters
Date posted: November 3, 2021
Reading Time: 13 minutesThe educational world is relentlessly competitive, making it more important than ever for schools to pursue every avenue possible for...
10 Best Practices for Influencer Marketing in Higher Education
Date posted: October 27, 2021
Reading Time: 11 minutesInfluencer marketing for higher education is no longer limited to hiring a well-known creator to mention a university. Institutions can...
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...
Surprising Methods to Keep Your School’s Marketing Emails Out of Prospects’ Spam Filters
Date posted: October 13, 2021
Reading Time: 9 minutesEmail marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutesWhat Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
Display Ads for Schools: How to Create Winning Campaigns
Date posted: October 6, 2021
Reading Time: 13 minutesWhen developing digital marketing strategies for schools, Google Display Ads are an often overlooked, but effective, tool. While for some...
Everything You Need to Know About Education Website Design
Date posted: September 29, 2021
Reading Time: 18 minutesTable of Contents: Introduction Planning Your Education Website Design Project: What Goes into it? Prioritizing UX Design and UX Writing...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
How to Write Google Ads for Schools: A 7-Step Guide
Date posted: September 15, 2021
Reading Time: 9 minutesWriting effective Google Ads for schools now requires more than producing one fixed headline and description. Responsive search ads combine...
8 Benefits of Auditing Your Education Advertising Campaigns
Date posted: September 8, 2021
Reading Time: 9 minutesIf you’ve been working in digital marketing for student recruitment for a while, you’re probably well aware of the potential...