This Year’s Best Higher Ed Holiday Videos!
Date posted: December 19, 2018
Reading Time: 5 minutesWe’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...
6 Paths to Instant Growth on Instagram for Schools
Date posted: December 12, 2018
Reading Time: 10 minutesInstagram for schools has arguably been the best-performing social network of the last decade. Now commanding over a billion users,...
A Beginner’s Guide to Using Marketing Automation for Education
Date posted: December 5, 2018
Reading Time: 11 minutesIn today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a...
Recruiting International Students in Different Markets: How to Adjust Your Strategy
Date posted: November 28, 2018
Reading Time: 12 minutesDiversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and...
Facebook for Schools: 6 Ways to Revamp Your Strategy
Date posted: November 21, 2018
Reading Time: 13 minutesWhen Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
The Future of Digital Student Recruitment in China
Date posted: November 7, 2018
Reading Time: 11 minutesIf you work in the education sector, you will be well aware of the importance of China. The country has...
A Simple Key Student Recruitment Message Framework for Schools
Date posted: October 24, 2018
Reading Time: 9 minutesWhat would you say if you were asked to describe your school in one or two sentences? How about if...
5 Types of Social Proof Your Student Recruitment Plans Need
Date posted: October 17, 2018
Reading Time: 10 minutesHave you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at...
The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...