Recruiting International Students in Different Markets: How to Adjust Your Strategy
Date posted: November 28, 2018
Reading Time: 12 minutesDiversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and...
Facebook for Schools: 6 Ways to Revamp Your Strategy
Date posted: November 21, 2018
Reading Time: 13 minutesWhen Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
The Future of Digital Student Recruitment in China
Date posted: November 7, 2018
Reading Time: 11 minutesIf you work in the education sector, you will be well aware of the importance of China. The country has...
HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin
Date posted: November 2, 2018
Reading Time: 3 minutesThis Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...
A Simple Key Student Recruitment Message Framework for Schools
Date posted: October 24, 2018
Reading Time: 9 minutesWhat would you say if you were asked to describe your school in one or two sentences? How about if...
5 Types of Social Proof Your Student Recruitment Plans Need
Date posted: October 17, 2018
Reading Time: 10 minutesHave you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at...
The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Implementing a CRM for Education: A Step-By-Step-Guide
Date posted: September 26, 2018
Reading Time: 9 minutesCustomer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...