Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutes You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Reading Time: 10 minutes Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutes Over the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutes Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutes Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...
8 of This Year’s Best Higher Ed Holiday Greeting Videos
Date posted: December 21, 2016
Reading Time: 5 minutes Video holiday greetings from schools have become fairly common over the past number of years, to the point that it...
Is Medium a Higher Ed Content Marketing Game-Changer?
Date posted: November 30, 2016
Reading Time: 10 minutes It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two...
Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
Reading Time: 2 minutes We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...
5 Winning Recruitment Content ‘Angles’ for Language Schools
Date posted: November 2, 2016
Reading Time: 8 minutes The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different...
Emerging Markets and Tactics for International Student Recruitment in Southeast Asia
Date posted: October 19, 2016
Reading Time: 11 minutes While Asia has long been a top priority for international recruiters, large markets such as China and India have often...