Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
Reading Time: 11 minutesFor the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...
Optimizing Your Strategy for Mobile Student Recruitment
Date posted: November 8, 2017
Reading Time: 11 minutesThe trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...
4 Ways to Build Trust When Recruiting International Students Online
Date posted: October 25, 2017
Reading Time: 9 minutesPursuing education is different than most other transactions an individual will engage in throughout their life. It is not only...
Master’s Student Recruitment Strategies: Attracting the Right Applicants
Date posted: October 18, 2017
Reading Time: 10 minutesWith a BA degree often no longer enough to access top employment and academic opportunities, more students are enrolling in...
Getting the Most From Facebook Insights For Schools
Date posted: October 11, 2017
Reading Time: 10 minutesWith over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...
Creating a Data Driven Marketing Strategy for Student Recruitment
Date posted: October 4, 2017
Reading Time: 7 minutesBefore the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...
Google Analytics in Higher Education: Goal Tracking Made Easy for Schools
Date posted: September 27, 2017
Reading Time: 8 minutesWhile you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...
Language School Marketing Trends: The Growing Demand for Language + Programs
Date posted: September 20, 2017
Reading Time: 8 minutesCountless individuals across the globe are interested in learning a new language. Whether it’s for their benefit, educational reasons, business...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutesMost higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutesWhile there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...