5 Steps to Flawless Student Inquiry Follow-Up
Date posted: August 16, 2017
Reading Time: 8 minutesDigital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do...
Creating Digital Student Communities for Education Lead Generation
Date posted: August 9, 2017
Reading Time: 8 minutesWhat is a digital student community? While there is no single definition, and much will depend on your student base...
Recruiting International Students in Turkey: A Look at an Up-and-Coming Market
Date posted: August 2, 2017
Reading Time: 9 minutesWith one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked...
Strategic Marketing for Student Recruitment: Promoting Individual Programs
Date posted: July 26, 2017
Reading Time: 9 minutesThroughout the year, your school’s marketing needs will shift and change. At some point, you may need to promote a...
Master Student Recruitment Using Sina Weibo
Date posted: July 19, 2017
Reading Time: 8 minutesLaunched in 2009, Sina Weibo has long been an important channel for student recruitment in China. Historically one of the...
Using Snapchat University Marketing to Recruit Students with New Self-Serve Social Ads
Date posted: July 12, 2017
Reading Time: 10 minutesWhile many schools use Snapchat university marketing as part of their organic social media strategy, few run paid ads on...
How to Promote Language School Summer Camp
Date posted: July 5, 2017
Reading Time: 11 minutesIt would be an excellent idea if you choose to Promote Language School Summer Camp at your school. It’s a...
4 Ways ‘Stories’ are Transforming Social Media in Higher Education
Date posted: June 28, 2017
Reading Time: 9 minutesIs your school using social media stories to engage with prospective students? A fun and unique format that combines text,...
Tactics for International Student Recruitment in China: Getting Results from Chinese Search Engines
Date posted: June 21, 2017
Reading Time: 11 minutesGetting to grips with Chinese digital marketing can be challenging for schools when looking at International Student Recruitment in China....
Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...