Tactics for International Student Recruitment in China: Getting Results from Chinese Search Engines
Date posted: June 21, 2017
Reading Time: 11 minutesGetting to grips with Chinese digital marketing can be challenging for schools when looking at International Student Recruitment in China....
Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 11 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
Reading Time: 9 minutesIn a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutesSocial media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
Student Recruitment in Mexico: Opportunities and Challenges
Date posted: May 10, 2017
Reading Time: 9 minutesWith a large higher education population, close ties to the United States and growing demand for internationally relevant skills, Mexico...
Promoting ESL Pathway Programs for International Students
Date posted: May 3, 2017
Reading Time: 10 minutesThere are many good reasons to learn English, but for a large group of international students, the goal is very...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 10 minutesImagine a platform that combines messaging, social sharing, video, search, service tools and lightweight applications in one mobile environment. For...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 10 minutesIs your school struggling to gain visibility in an international recruitment market? Are English-language campaigns generating clicks but failing to...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...