4 Ways to Build Trust When Recruiting International Students Online
Date posted: October 25, 2017
Reading Time: 9 minutesPursuing education is different than most other transactions an individual will engage in throughout their life. It is not only...
Master’s Student Recruitment Strategies: Attracting the Right Applicants
Date posted: October 18, 2017
Reading Time: 10 minutesWith a BA degree often no longer enough to access top employment and academic opportunities, more students are enrolling in...
Getting the Most From Facebook Insights For Schools
Date posted: October 11, 2017
Reading Time: 10 minutesWith over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...
Creating a Data Driven Marketing Strategy for Student Recruitment
Date posted: October 4, 2017
Reading Time: 7 minutesBefore the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...
Google Analytics in Higher Education: Goal Tracking Made Easy for Schools
Date posted: September 27, 2017
Reading Time: 8 minutesWhile you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...
Language School Marketing Trends: The Growing Demand for Language + Programs
Date posted: September 20, 2017
Reading Time: 8 minutesCountless individuals across the globe are interested in learning a new language. Whether it’s for their benefit, educational reasons, business...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutesMost higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutesWhile there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
What University Recruitment Pros Around the World Can Learn from UK University Clearing Campaigns
Date posted: August 30, 2017
Reading Time: 8 minutesProfessionals working in the education field are no strangers to the seasons of higher education marketing, and right now, it’s...
Beyond ESL: Language School Marketing for Non-English Courses
Date posted: August 23, 2017
Reading Time: 8 minutesWhile English remains the most in-demand language for education, countless students around the globe are eager to learn other languages....