Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
Reading Time: 7 minutesOn the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
Reading Time: 9 minutesNot so long ago, students who had been accepted to a college or university might expect a phone call, an...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 7 minutesWhy buy a whole album when you can just download the one or two songs you really want from iTunes?...
Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 7 minutesBranding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutesIn his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutesThere is considerable debate in the online marketing world these days about the merits of short vs long form PPC...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutesDuring a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutesThe last 8 years has been a very exciting period of growth for our company, beginning as a one man...
An Intro to Mobile Geo-fencing for Higher Ed Marketers
Date posted: June 29, 2015
Reading Time: 4 minutesTargeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...