6 Ways Your Private School Recruitment Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Reading Time: 8 minutesOver the last several years, Private School Recruitments has been moving away from traditional outbound tactics like television spots, mass...
Ad Blockers and Student Recruitment: 8 Ways to Protect Results
Date posted: January 20, 2016
Reading Time: 13 minutesAd blockers can prevent some prospective students from seeing an advertisement, but that is only one part of the challenge...
College ROI Content: 4 Website Essentials for Students
Date posted: January 8, 2016
Reading Time: 13 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
Reading Time: 9 minutesThe drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
Stealth Applicants in Higher Education: 8 Strategies
Date posted: December 2, 2015
Reading Time: 12 minutesA prospective student can spend weeks comparing programmes, reading tuition pages, watching student videos, checking reviews, asking an AI assistant...
How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutesColleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutesRemarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
Tips for Better Higher Education Pay-Per-Click (PPC) Marketing
Date posted: October 27, 2015
Reading Time: 8 minutesAs the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
