Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 13 minutesProspective students want more than a list of courses and facilities. They want to understand where a programme can lead,...
Blended Learning in Higher Education: 8 Recruitment Strategies
Date posted: June 8, 2016
Reading Time: 12 minutesBlended learning can make a programme accessible to people who cannot reorganize work, family, housing, or transportation around a conventional...
University Social Responsibility: 7 Recruitment Strategies
Date posted: June 1, 2016
Reading Time: 12 minutesUniversity social responsibility is no longer a side story for annual reports or a collection of occasional volunteer posts. It...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutesThe QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns
Date posted: May 18, 2016
Reading Time: 9 minutesHot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutesWhy does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Research Content Marketing for Universities: 8 Strategies
Date posted: April 20, 2016
Reading Time: 13 minutesUniversities produce original knowledge every day, but much of that work never reaches prospective students in a form they can...
Higher Education Mobile Apps: 8 Ways to Recruit and Retain Students
Date posted: April 13, 2016
Reading Time: 13 minutesA university mobile app can support recruitment and student success, but only when it solves recurring problems better than the...
Social Media Marketing in China: 8 Student Recruitment Strategies
Date posted: April 6, 2016
Reading Time: 12 minutesSocial media marketing in China requires more than translating an international campaign and reposting it on a different platform. Prospective...