5 Brand-Building Videos Your School’s Website is Probably Missing
Date posted: June 12, 2015
Reading Time: 7 minutesEducation institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...
New Research Shows Why LinkedIn is Hot for Millennial Recruitment
Date posted: June 5, 2015
Reading Time: 7 minutesMillennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on...
Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report
Date posted: May 20, 2015
Reading Time: 2 minutesIn our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions...
3 Sections of Your School’s Website that Should TELL but Never SELL
Date posted: May 11, 2015
Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutesMobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutesEmail is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
How to Attract Students by Showcasing Your Instructors Online
Date posted: March 18, 2015
Reading Time: 6 minutesVisitors to your website and social media channels are hoping to get an insider view of what life will be...
Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook
Date posted: March 17, 2015
Reading Time: 2 minutesWe’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education...
Best Practices: Optimizing Landing Pages for PPC Campaigns
Date posted: March 13, 2015
Reading Time: 2 minutesThursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a...
Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....