Microcredentials in Higher Education: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 9 minutesWhy commit to an entire package when you only need one part of it? That question has reshaped music, media,...
Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 10 minutesBranding is a concept often associated with commodities like laundry detergent, but it is in reality a necessary part of...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutesThere is considerable debate in the online marketing world these days about the merits of short vs long form PPC...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutesDuring a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
An Intro to Mobile Geofencing for Higher Education Marketers
Date posted: June 29, 2015
Reading Time: 10 minutesTargeting mobile device users continues to be an important part of higher education marketing. Prospective students move between search, social...
5 Brand-Building Videos Your School’s Website is Probably Missing
Date posted: June 12, 2015
Reading Time: 7 minutesEducation institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...
New Research Shows Why LinkedIn is Hot for Millennial Recruitment
Date posted: June 5, 2015
Reading Time: 7 minutesMillennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on...
3 Sections of Your School’s Website that Should TELL but Never SELL
Date posted: May 11, 2015
Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutesMobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...