4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
Reading Time: 6 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
Reading Time: 9 minutesThe drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
The Rise and the Fall of the Stealth Applicant
Date posted: December 2, 2015
Reading Time: 5 minutesTraditionally students had to make themselves known during their college search process – in fact, it was the only way...
How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutesColleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutesRemarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
Tips for Better Higher Education Pay-Per-Click (PPC) Marketing
Date posted: October 27, 2015
Reading Time: 8 minutesAs the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutesThis year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....