Pro Tips for Creating Social Media Stories for Schools
Date posted: January 2, 2019
Reading Time: 9 minutesThink of a typical social media post, and you probably picture a short snippet of text accompanied by a photo...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutesThe increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
This Year’s Best Higher Ed Holiday Videos!
Date posted: December 19, 2018
Reading Time: 5 minutesWe’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...
6 Paths to Instant Growth on Instagram for Schools
Date posted: December 12, 2018
Reading Time: 10 minutesInstagram for schools has arguably been the best-performing social network of the last decade. Now commanding over a billion users,...
A Beginner’s Guide to Using Marketing Automation for Education
Date posted: December 5, 2018
Reading Time: 11 minutesIn today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a...
HEM is Hosting a FREE Webinar for Language Schools Next Week!
Date posted: November 30, 2018
Reading Time: 3 minutesWe’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST,...
Recruiting International Students in Different Markets: How to Adjust Your Strategy
Date posted: November 28, 2018
Reading Time: 12 minutesDiversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and...
Facebook for Schools: 6 Ways to Revamp Your Strategy
Date posted: November 21, 2018
Reading Time: 13 minutesWhen Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
The Future of Digital Student Recruitment in China
Date posted: November 7, 2018
Reading Time: 11 minutesIf you work in the education sector, you will be well aware of the importance of China. The country has...