Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutesWhen it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Charting the Enrollment Journey in Higher Ed Social Media
Date posted: March 27, 2019
Reading Time: 10 minutesThinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...
8 Steps to Precise Personalization with Education CRM and Marketing Automation
Date posted: March 20, 2019
Reading Time: 9 minutesIt’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutesIt’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
Targeting International Students in the Middle East and North Africa
Date posted: February 6, 2019
Reading Time: 11 minutesThe MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and...
The Unique Challenge of Recruiting International Students from Europe
Date posted: January 23, 2019
Reading Time: 11 minutesWhen discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India,...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
Reading Time: 8 minutesThe location of a school can be a huge factor in the decision-making process of prospective students at all levels....
Creating a Digital Marketing Strategy for Local Student Recruitment
Date posted: January 9, 2019
Reading Time: 12 minutesWhile increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...