How to Use Weibo for Student Recruitment in China
Date posted: July 19, 2017
Reading Time: 10 minutesLaunched in 2009, Weibo has long been an important channel for schools looking to connect with prospective students in China....
How to Promote Language School Summer Camp
Date posted: July 5, 2017
Reading Time: 11 minutesIt would be an excellent idea if you choose to Promote Language School Summer Camp at your school. It’s a...
Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 11 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
Student Recruitment in Mexico: Opportunities and Challenges
Date posted: May 10, 2017
Reading Time: 9 minutesWith a large higher education population, close ties to the United States and growing demand for internationally relevant skills, Mexico...
Promoting ESL Pathway Programs for International Students
Date posted: May 3, 2017
Reading Time: 10 minutesThere are many good reasons to learn English, but for a large group of international students, the goal is very...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 10 minutesImagine a platform that combines messaging, social sharing, video, search, service tools and lightweight applications in one mobile environment. For...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 10 minutesIs your school struggling to gain visibility in an international recruitment market? Are English-language campaigns generating clicks but failing to...
Engaging Parents in International Student Recruitment
Date posted: March 16, 2017
Reading Time: 11 minutesMost education marketing is understandably focused on prospective students. Savvy schools, however, recognize that choosing to study abroad is often...
Location in Student Recruitment: How to Market Your Campus
Date posted: March 8, 2017
Reading Time: 9 minutesA school’s location shapes far more than the view from campus. It affects what students expect to pay, how they...