Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student
Date posted: June 5, 2024
Reading Time: 10 minutesThe journey from prospective student to enrolled pupil is anything but linear. It involves carefully planned interactions that balance communication,...
Higher Ed’s Top Holiday Content Marketing Videos
Date posted: December 21, 2022
Reading Time: 7 minutesIt’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With...
7 Tips to Create Exceptional Content Marketing for Business Schools
Date posted: August 25, 2021
Reading Time: 8 minutesThe business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...
8 Marketing Steps for Launching a New College Program
Date posted: January 19, 2021
Reading Time: 9 minutesAt a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...
6 Tips for Creating a Foolproof Content Marketing Strategy for Online Courses
Date posted: June 23, 2020
Reading Time: 11 minutesIf you want to establish your school as a trustworthy online course provider, you need the online reputation to back...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
Reading Time: 16 minutesThe age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
Why Infographics are Still Vital in Education Content Marketing
Date posted: April 24, 2019
Reading Time: 7 minutesWhile creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...
Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutesWhen it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...