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Higher Education Marketing

Metrics to Measure the Success of Your Education Content Marketing Strategy

November 14, 2018


Content higher ed

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...read_more

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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Evergreen Thinking: Creating Education Marketing Content that Lasts

September 12, 2018


ed marketing content

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...read_more

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, SEO

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7 Inspired Education Marketing Ideas for ‘Back to School’ Season

September 5, 2018


HE marketing

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Developing Education Marketing Content for Each Stage of the Enrollment Funnel

August 8, 2018


ed marketing

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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3 Tactical Approaches to Producing More Effective Education Content Marketing

June 6, 2018


higher education marketing content

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...read_more

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


higher education marketing

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

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5 Winning Recruitment Content ‘Angles’ for Language Schools

November 2, 2016


higher education marketing

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Promoting a Really Small College? 6 Key Angles for Your Content Strategy

June 29, 2016


content strategy for student recruitment

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


content strategy for student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

March 30, 2016


international student recruitment

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

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