Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutesIf you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
A Content Marketing Matrix for Higher Ed: Entertain, Inspire, Educate and Convince
Date posted: September 23, 2013
Reading Time: 4 minutesCreating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges....
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...
College Instagram Visibility, Should You Have It?
Date posted: August 19, 2013
Reading Time: 5 minutesWith over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...
Tip of the week: How to Access Official Twitter Analytics
Date posted: June 26, 2013
Reading Time: 2 minutesIf, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...
A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed
Date posted: May 13, 2013
Reading Time: 4 minutesPay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...
Thoughts on Responsive Web Design: Pros, Cons and Other Considerations
Date posted: April 26, 2013
Reading Time: 6 minutesResponsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutesIt turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...