How to Use a Higher Education Content Marketing Matrix
Date posted: September 23, 2013
Reading Time: 11 minutesHigher education marketing teams rarely struggle because they have no possible topics. They struggle because they have too many requests,...
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...
College Instagram Visibility, Should You Have It?
Date posted: August 19, 2013
Reading Time: 5 minutesWith over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...
Tip of the week: How to Access Official Twitter Analytics
Date posted: June 26, 2013
Reading Time: 2 minutesIf, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...
A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed
Date posted: May 13, 2013
Reading Time: 4 minutesPay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...
Thoughts on Responsive Web Design: Pros, Cons and Other Considerations
Date posted: April 26, 2013
Reading Time: 6 minutesResponsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutesIt turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...
Q&A SESSION: SOCIAL MEDIA FOR STUDENT RECRUITMENT
Date posted: March 21, 2013
Reading Time: 5 minutesThe effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have...
15 Ways to Reduce Your Higher Ed Website Bounce Rates
Date posted: March 18, 2013
Reading Time: 5 minutesIn last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...
4 Quick Ways to Improve Your College YouTube Marketing
Date posted: March 14, 2013
Reading Time: 3 minutesYouTube is one of the best education lead generation platforms. YouTube videos are low-cost advertising assets for colleges and universities....