Using Social Proof in Recruitment Marketing
Date posted: January 6, 2014
Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...
Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)
Date posted: December 9, 2013
Reading Time: 2 minutesOn Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...
Our Questions and Answers Page: Ask Us Anything!
Date posted: December 6, 2013
Reading Time: 2 minutesQuestions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutesGoogle’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutesIf you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutesFeeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....