How to Generate Prospective Student Leads with Twitter Lead Generation Cards
Date posted: September 17, 2014
Reading Time: 5 minutesGenerating high quality prospective student leads is a real challenge. And it’s getting tougher every year. So I was quite...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
Virtual Reality Campus Tours with Oculus Rift
Date posted: July 31, 2014
Reading Time: 4 minutesRecruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire...
2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads
Date posted: July 21, 2014
Reading Time: 4 minutesSource How well do your lead generation forms convert? To explore this question we’ve written a number of posts...
Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing
Date posted: June 3, 2014
Reading Time: 4 minutesCanada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutesParents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutesGoogle’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
6 Ways to Get Better Conversion Results from your Higher Ed Website
Date posted: March 24, 2014
Reading Time: 5 minutesEach page on your higher ed website has a job to do. I think we can also all agree that...