10 Best Practices for Parent Email Communication in Schools
Date posted: November 6, 2024
Reading Time: 10 minutesEmail remains one of the most practical ways for K-12 schools to communicate with parents, guardians, prospective families, alumni, volunteers,...
Tips for Email Marketing: 6 Subject Ideas for Your School’s Automated Email Campaigns
Date posted: March 15, 2023
Reading Time: 10 minutesNew technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is...
Winning the Email Game: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutesWhen considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...
6 Tips for Writing Email Marketing Content for Prospective Students
Date posted: November 9, 2022
Reading Time: 10 minutesEmail marketing content for prospective students should do more than fill an automation workflow. Each message should answer a real...
11 Best Practices for Writing Email Subject Lines for Students
Date posted: May 13, 2022
Reading Time: 9 minutesAn email subject line is a small piece of copy with a large responsibility. It must help prospective students understand...
5 Key Benefits to Creating a Newsletter Marketing Strategy for Your School
Date posted: April 13, 2022
Reading Time: 10 minutesFor schools today, the challenge of marketing doesn’t end with capturing the interest of prospective students; you need to be...
Email Marketing for Schools: Strategies and Techniques to Make You Stand Out
Date posted: March 2, 2022
Reading Time: 11 minutesEmail marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...
Surprising Methods to Keep Your School’s Marketing Emails Out of Prospects’ Spam Filters
Date posted: October 13, 2021
Reading Time: 9 minutesEmail marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutesAs a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...