Local SEO for Higher Ed Recruitment
Date posted: January 13, 2014
Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...
What Does Facebook’s Shrinking Teen Usage Mean For Your School?
Date posted: January 10, 2014
Reading Time: 5 minutesAs a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...
Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....
The Potential of Gamification for Student Recruitment
Date posted: December 10, 2013
Reading Time: 5 minutesAs admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...
Google+ for Student Recruitment
Date posted: December 3, 2013
Reading Time: 6 minutesAbout a year ago we shared a blog post with some great tips about getting your college started on Google+...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Distance Education in the Age of MOOCs
Date posted: November 27, 2013
Reading Time: 6 minutesWhile distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...