Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
9 Strategies for Effective University Reputation Management
Date posted: October 30, 2013
Reading Time: 11 minutesA school’s reputation is not created by social media alone. It is shaped by the quality of its teaching, admissions...
Reading Time: < 1 minuteOn Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...
Continuing Education Recruitment: 8 Strategies for Adult Learners
Date posted: October 25, 2013
Reading Time: 11 minutesContinuing education recruitment is no longer simply a matter of publishing a course calendar and waiting for registrations. Colleges, universities,...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
Mobile Apps in Higher Education Marketing
Date posted: October 16, 2013
Reading Time: 4 minutesFor those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...
Webcasting Opportunities Virtually Unlimited
Date posted: October 11, 2013
Reading Time: 6 minutesColleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...