Higher Education Marketing

Reading Time: < 1 minuteFor all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...

Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

Reading Time: 5 minutesAs a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...

Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....

Reading Time: 9 minutesGamification can make student recruitment more interactive, but it is not simply a matter of adding points, badges, or prizes...

Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...

Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...

Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

Reading Time: 11 minutesIndia is one of the world’s most important international student source markets, but size alone does not make it the...