The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutes The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
This Year’s Best Higher Ed Holiday Videos!
Date posted: December 19, 2018
Reading Time: 5 minutes We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...
Strategic Marketing for Student Recruitment: Promoting Individual Programs
Date posted: July 26, 2017
Reading Time: 9 minutes Throughout the year, your school’s marketing needs will shift and change. At some point, you may need to promote a...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
Reading Time: 9 minutes In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...
Targeting Parents for International Student Recruitment
Date posted: March 16, 2017
Reading Time: 13 minutes While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutes You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
Showcasing Inspiring Alumni to Promote Student Recruitment
Date posted: March 1, 2017
Reading Time: 7 minutes For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...
Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention
Date posted: February 15, 2017
Reading Time: 11 minutes Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...
In Plain English: 5 Tips for Simplifying Your Content Writing for International Students
Date posted: February 1, 2017
Reading Time: 8 minutes As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutes Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...