7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutes As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
How “Education Hubs” are Impacting International Student Recruitment
Date posted: July 13, 2016
Reading Time: 7 minutes Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified...
Promoting a Really Small College? 6 Key Angles for Your Content Strategy
Date posted: June 29, 2016
Reading Time: 9 minutes A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education...
Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”
Date posted: April 25, 2016
Reading Time: 2 minutes We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...
Social Media Marketing in China for Student Recruitment
Date posted: April 6, 2016
Reading Time: 10 minutes China has long been established as the world’s largest market for international student recruitment. With a growing middle class and...
3 Emerging Social Media Networks to Expand your Student Recruitment: Tumblr, Pinterest and Reddit
Date posted: March 9, 2016
Reading Time: 9 minutes The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for...
Creating Digital Micro-Campaigns Around Your College Events
Date posted: February 24, 2016
Reading Time: 9 minutes Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Reading Time: 2 minutes Taking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...
6 Online Video Platforms for Improving your School’s Content Marketing
Date posted: February 3, 2016
Reading Time: 8 minutes Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Reading Time: 6 minutes Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...