Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
Reading Time: 2 minutesWe’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...
Beyond Responsive: Mobile Optimization for Universities
Date posted: October 26, 2016
Reading Time: 8 minutesHave you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
How “Education Hubs” are Impacting International Student Recruitment
Date posted: July 13, 2016
Reading Time: 14 minutesInternational education hubs were still viewed as an emerging model when this article was first published in 2016. A decade...
Small College Marketing Strategies: 8 Ways to Stand Out
Date posted: June 29, 2016
Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...
Social Media Marketing in China: 8 Student Recruitment Strategies
Date posted: April 6, 2016
Reading Time: 12 minutesSocial media marketing in China requires more than translating an international campaign and reposting it on a different platform. Prospective...
3 Emerging Social Media Networks to Expand your Student Recruitment: Tumblr, Pinterest and Reddit
Date posted: March 9, 2016
Reading Time: 9 minutesThe social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for...
Higher Education Event Micro-Campaigns: 9 Strategies
Date posted: February 24, 2016
Reading Time: 13 minutesA university event is more than a date on a calendar. An open day can help a family decide whether...
Creating Digital Micro-Campaigns for Colleges
Date posted: February 24, 2016
Reading Time: 9 minutesEvery college has extra special dates on its calendar. Sometimes, it’s a legendary sporting occasion like the Oxford-Cambridge boat race...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Reading Time: 2 minutesTaking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...