How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 10 minutes Over the past few years, there has been a fundamental shift in how we use social media – a trend...
How Instant Messaging and the WhatsApp Bot for Education are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 11 minutes Over the past few years, there has been a fundamental shift in how we use social media marketing for educational...
Developing Sustainable Student Recruitment Strategies in China
Date posted: January 4, 2017
Reading Time: 13 minutes For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn’t have come at a...
Why You Should Consider Adding Native Advertising to your Higher Education Marketing
Date posted: December 14, 2016
Reading Time: 10 minutes Media consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...
International Student Recruitment Opportunities in Africa
Date posted: December 7, 2016
Reading Time: 9 minutes As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in...
How to Continuously Improve your School’s Website with Evolutionary Redesign
Date posted: November 23, 2016
Reading Time: 9 minutes Higher education websites are both vitally important to a school’s success and very easy to get wrong. With so many...
Housing Anywhere: The New Online Platform Simplifying the Housing Process for International Student Recruiters
Date posted: November 21, 2016
Reading Time: 4 minutes Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying...
How to Leverage your Faculty for Domestic and International Student Recruitment
Date posted: November 9, 2016
Reading Time: 9 minutes With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the...
Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
Reading Time: 2 minutes We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...
Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience
Date posted: October 26, 2016
Reading Time: 8 minutes Have you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...