5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....
Reading Time: 9 minutesNot so long ago, students who had been accepted to a college or university might expect a phone call, an...
Stemming Summer Melt and Improving Admissions Yield with Social Media
Date posted: August 27, 2015
Reading Time: 9 minutesNot so long ago, students that had been accepted to a college or university might expect a phone call, an...
Microcredentials in Higher Education: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 9 minutesWhy commit to an entire package when you only need one part of it? That question has reshaped music, media,...
Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 10 minutesBranding is a concept often associated with commodities like laundry detergent, but it is in reality a necessary part of...
WhatsApp for Schools: Exploring a Potential Marketing Strategy
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
WhatsApp With Your Mobile Student Recruitment?
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutesDuring a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
6 Questions to Assess Your Plan for International Student Recruitment
Date posted: March 11, 2015
Reading Time: 7 minutesA recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students. With a...