HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutesThe last 8 years has been a very exciting period of growth for our company, beginning as a one man...
Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report
Date posted: May 20, 2015
Reading Time: 2 minutesIn our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions...
6 Questions to Assess Your Plan for International Student Recruitment
Date posted: March 11, 2015
Reading Time: 7 minutesA recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students. With a...
4 Must-Haves For Every Education Website
Date posted: January 19, 2015
Reading Time: 6 minutesWhen CGI film studio juggernaut Pixar unveiled its interactive website for Monster’s University, designers took to Twitter, praising it not...
3 Higher-Ed Social Media Blunders (and What They All Have in Common)
Date posted: December 1, 2014
Reading Time: 6 minutesAccording to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 5 minutesConsider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Improve your International Student Recruitment with a Digital Marketing Assessment: Free Webinar from HEM
Date posted: October 15, 2014
Reading Time: 2 minutesAs international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment...
LinkedIn Introduces New Tools for Students Choosing Universities
Date posted: October 9, 2014
Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...
Findings from OECD’s Education at a Glance Report 2014
Date posted: September 25, 2014
Reading Time: 6 minutesAs higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...
Understanding Saudi Arabian Student Recruitment
Date posted: September 12, 2014
Reading Time: 8 minutesWhat’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t...