How To Build An Evolving Alumni Engagement Strategy
Date posted: September 8, 2014
Reading Time: 5 minutesCollege admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behaviour Analytics for Colleges
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see prospective student engagement on your website, what content interests...
Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutesHave you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
4 Ways To Attract More Leads With Next Generation E-Brochures
Date posted: July 28, 2014
Reading Time: 5 minutesBrochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy....
Strategies For Responding To Students on Social Media
Date posted: July 23, 2014
Reading Time: 5 minutesWhen it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...
Digital Marketing Priorities and Messaging for Colleges
Date posted: July 16, 2014
Reading Time: 6 minutesOne of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...
Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report
Date posted: July 7, 2014
Reading Time: 5 minutesIf you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...
Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutesOur ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...